Let’s face it—establishing your own Shopify store is no easy task. If you’re reading this article, chances are you’ve already found yourself overwhelmed with the multitude of responsibilities and concerns associated with getting your ecommerce business off the ground. Then, there’s the issue of finding the perfect store theme.
Did you know that it takes consumers just 0.05 seconds to form an opinion about your website? Your Shopify theme is the face of your business, and it has the ability to make or break it. If you’re interested in learning about the various elements to consider when choosing the best Shopify theme for your business, then this article is just for you.
According to recent research from Stanford, a whopping 75% of consumers judge the credibility of a business based on the design of their website. The same research also found that first impressions of businesses are 94% design-related.
Design encompasses everything from your website’s visual aesthetic appeal to its user experience. If you’re interested in narrowing down the best Shopify themes for your store, focus on themes that include the following:
- A clean aesthetic design
- Simple navigation
- User-friendly features
- High-quality images
You’ll want to avoid themes that have garish or bulky elements as they can be distracting. Ensuring your site is easy to navigate and user-friendly is also paramount because your site’s number one priority is conversions, and the design should be tailored to support that.
Flexibility is another essential element to consider when making your decision when choosing a Shopify theme. Ideally, you want a theme that allows for a certain level of customization so that you can perfectly tailor it to fit the needs of your store’s persona.
Are you well-versed in code? If not, then you’ll want to choose a theme that allows for manipulation without the need to be an expert in this area. You should also look for a theme that allows fine-grained control of elements such as text alignment and positioning. If you plan on doing extensive customizations, you’ll also want to make sure the theme’s developer is flexible enough to be able to support them.
Page load speed plays a significant role in the success of your online store. An astounding 47 percent of website users expect a maximum webpage loading time of just two seconds, and 39 percent of these individuals will stop engaging with your website if they feel it is taking too long to load. Your page load speed directly impacts everything from your website’s bounce rate to its user experience, your conversions, and your bottom line. Avoid themes that are too bulky as they can negatively impact your website’s performance. Instead, opt for ones with device-responsive design.
If you plan on choosing a Shopify theme directly from the Shopify app store, you’ll be happy to know that Shopify has an award-winning customer support program that can assist with any issues that may arise.
However, if you’re like many businesses that feel Shopify’s theme selection is painfully limited, then you’ll likely want to branch out to a third-party developer. If and when you do, you should make sure they offer solid support. Important factors to consider are:
- Availability for technical support. Choose a provider with around-the-clock support hours.
- Additional support features. Do they have a community forum or help center platform where you can quickly find answers to popular questions?
- Customer satisfaction rating. How have their past clients felt about their support? Is their ample social proof in the form of customer feedback or ratings available to review on their website?
5. Conversion Rate Optimization
Did you know that CRO tools offer a 223% ROI on average? You spend endless amounts of time on website design and customization because you’re hoping it will help influence your conversions. The best converting Shopify themes on the market are the ones created specifically to help boost CRO. These tools are an excellent investment if you’re looking to improve your conversions, so it’s essential to choose a theme that includes them.
When searching for themes, consider the quality of the available tools and features, as well as the potential pricing upgrades associated with them. For example, are they free of charge, or are they going to cost you an extra $200 a month in upgrades to implement? Take time to vet your options and choose carefully.
When deciding on which theme to move forward with, it’s also important to consider the developer’s reputation. Consider highly-rated themes from respected developers to ensure that you’re making the right decision. Are they well-established? Do they support a global base of consumers? Do they offer any social proof on their website in the form of customer reviews or testimonials? Do your research to make the best decision for the future of your business.
When it comes down to it, pricing is always a consideration, right? As the old saying goes, you get what you pay for. We’re not saying there’s anything wrong with free themes. But in the event you can afford to do so, you’re always better off choosing a premium Shopify theme. The exact amount will depend on your situation and budget. Are you interested in one-time pricing or spreading your investment out over monthly installments? Does the theme require numerous upgrades and monthly payments to gain access to valuable features, tools, and apps that you can get for free with another? When considering Shopify themes for your business, it’s always smart to move forward with the one that gives you the most bang for your buck.
The process of choosing your Shopify theme is one that requires a lot of patience, due diligence, and research. With so many factors to consider, it can quickly become overwhelming to business owners eager to make their mark on the online market. Use this article as a guide to help you better strategize and focus on the most important elements so that you can set yourself and your business up for success in 2020.
Interested in a reliable, cost-effective, high-converting premium Shopify theme that can help you boost CRO? Our top-rated theme inspired by CXL conversion optimization studies has helped thousands of businesses just like yours reach their goals.
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