Everyone wants to find the best Shopify theme that can help complement their business, improve their customer experience, and boost sales. However, this is no simple task. While there are numerous options available on Shopify and from third-party developers, it can be difficult to narrow them down to the ideal one. If you’re interested in learning more about what to look for in a Shopify theme, then this article is just for you.
So the question - what are the benefits of a premium Shopify theme vs free theme?
While there are numerous free options on the market, premium things pack quite the punch, which makes them preferable. Here’s why.
1. Premium themes offer more design options
According to recent research, 75% of consumers judge your business based on the quality of your website’s design. One of the most common reasons for upgrading to premium themes is that they tend to offer high-quality, user-optimized designs.
2. Premium themes have expanded sets of features
Are you looking for a homepage slideshow, integration with your Facebook feed, the ability to embed videos, or a “quick buy” button? Many premium themes offer convenient features and can often be tailored to your business type.
3. Premium themes often come with improved checkout experiences
According to recent research conducted by the Baymard Institute, many shoppers fail to convert because of poor checkout experiences. The study found that 54% of respondents abandoned their checkouts because the process was too long or complicated. It also found that 6% failed to convert due to a lack of diversity of payment options available at checkout.
4. Premium themes tend to offer enhanced mobile experiences
An enhanced mobile experience is no longer something to strive for—it’s necessary for remaining competitive. As much as 70% of web traffic happens on mobile devices, and one study by BrightEdge even found that that 69% of smartphone users stated they were more likely to purchase from mobile sites that could “easily address their questions or concerns.”
5. Many premium themes provide direct theme support
A solid support team is crucial when choosing a third-party theme. Premium themes often offer direct theme support that’s available during regular business hours and can assist with everything from setup to troubleshooting. Unfortunately, this isn’t always the case with free versions.
Choosing the best Shopify theme for your business can be an arduous process. There are countless options available online, and many people find it difficult to narrow them down to the perfect theme. Use this article as a guide to help you in this endeavor, then get started on building your best store yet in 2020!
Are you interested in adopting a high converting theme to help you increase engagement and boost ROI? Check out our Booster theme today to learn more about how we can help!