What features should I look for in a Shopify theme? - (7 features you may not have considered)
There are a few things to consider when choosing a Shopify theme that will give you peace of mind that your money is well spent.
1) Choose premium themes
As an entrepreneur, you understand the value of a dollar, and you most likely have limited resources available to invest in your endeavors. However, there’s a time to be frugal and a time to invest. When choosing Shopify themes, you get what you pay for.
2) Ensure the theme offers direct theme support
There’s nothing worse than purchasing a theme only to find that you have no way to contact the developer when things start to go awry. Make sure your theme offers solid support and that the developer boasts a high customer service rating.
3) Make sure your theme is optimized for speed
A recent study conducted by MachMetrics found that the average page load speed was 1.28 seconds on desktops and 2.59 seconds on mobile devices. However, the page load speed according to Google is less than 1.3 seconds. Don’t make the mistake of losing out on valuable customers because your site is too slow to keep their attention.
4) Choose a theme with high-quality visuals
Recent research by Hubspot found that 32% of marketers feel that their visual images are the “most important form of content” for their businesses—even more important than blogging. Don’t risk your reputation by using shoddy, low-quality images.
5) Choose a theme that offers flexibility
You want to ensure that you have the ability to custom tailor the themes you choose. Need a custom homepage, expanded navigation, or footer design options? What about the ability to embed video or create slideshows? The more flexible the theme is, the better.
6) Ensure your theme is optimized for conversions
At the end of the day, your goal is to make sales. There’s no point in purchasing a theme if it doesn’t help you achieve this goal. Choose a theme that is optimized conversions and, ideally, offers marketing tools or apps to help you boost sales and improve your ROI.
7) Choose themes that offer enhanced mobile experiences
Recent research from Google found that a whopping 77% of smartphone shoppers surveyed were more likely to purchase from businesses who had mobile websites or apps that allowed them to “make purchases quickly.” Among other considerations are the design and speed of your mobile website.
We may be a little biased, but we do think we know about the best theme for conversions on the market. We used to be dropshipping and ecommerce entrepreneurs, just like yourself.
When we tried to look around for the best Shopify theme with all the features we were looking for, we came up short. That's why we designed the best Shopify theme for conversion optimization, Booster Theme.
Are you interested in adopting a high converting theme to help you increase engagement and boost ROI? Check out our Booster theme today to learn more about how we can help!