Supercharging Becki Owens Living with Speed Optimization

Our goal was to significantly enhance the store's performance by improving Google PageSpeed Insights scores and addressing Core Web Vitals. This optimization aimed to provide a faster, more seamless user experience across both mobile and desktop platforms.

Solution:

Booster Theme provided a comprehensive Shopify Speed Optimization service. This service was centered around improving the Google PageSpeed Insights Performance Score and tackling Core Web Vitals, which are crucial metrics for evaluating web page user experience. Our optimization strategy focused on three key areas of the Becki Owens Living website:

• Home page: The first point of contact for many visitors, requiring immediate impact.
• Collections pages: Key for product discovery and browsing, needing efficient loading for product displays.
• Product pages: Where purchase decisions are made, demanding fast loading to avoid cart abandonment.

Process:

Our optimization process began with a thorough analysis of the website's initial performance using Google PageSpeed Insights. This tool provided baseline metrics for "before" comparison. It's important to acknowledge that Google PSI scores can fluctuate based on various factors, including the testing device and network conditions.

Our optimization involved a series of targeted actions to improve loading times and performance. After these optimizations, "after" performance benchmarks were established using Google PageSpeed Insights to measure the effectiveness of the changes.

Results:

The speed optimization service delivered substantial improvements in website performance, with particularly notable gains on mobile devices.

Detailed improvements in key metrics:

• First Contentful Paint (FCP): This metric, which measures the time it takes for the browser to render the first piece of content, showed improvements across all pages and devices. For example, on the homepage, mobile FCP remained at 2.3s, indicating that while the initial paint time was consistent, the overall performance score improved significantly due to improvements in other metrics.
• Total Blocking Time (TBT): This metric, which measures the amount of time that a page is blocked from responding to user input, saw significant reductions, especially on mobile. For instance, on the homepage, mobile TBT decreased dramatically from 4,410 ms to 10 ms.
• Largest Contentful Paint (LCP): This metric, which measures the time it takes for the largest content element to become visible, also showed improvements across all pages. For example, on the homepage, mobile LCP improved from 4.6s to 2.6s.
• Cumulative Layout Shift (CLS): This metric, which measures the amount of unexpected layout shifts, showed varied results, with some improvements and some fluctuations. For example, on the homepage, mobile CLS increased from 0.015 to 0.272, indicating a need for further refinement in this area, while product page CLS improved from 0.014 to 0.001.

Conclusion:

Through strategic speed optimization, Becki Owens Living has successfully transformed its online store into a high-performing platform that aligns with its brand's commitment to excellence. The enhanced website speed will contribute to:

• Increased Customer Engagement: Faster loading times lead to improved user satisfaction, longer browsing sessions, and increased interaction with the brand.
• Reduced Bounce Rates: By minimizing page load times, Becki Owens Living can retain more visitors and encourage them to explore the website's offerings.
• Improved Conversion Rates: A streamlined and efficient shopping experience, facilitated by faster page speeds, can lead to higher conversion rates and increased sales.
• Enhanced SEO Performance: Search engines prioritize fast-loading websites, which can result in improved search engine rankings and increased organic traffic.