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Spill911: Enhancing Performance & User Experience While Maintaining Brand Identity
Spill911 is a leading provider of spill control and industrial safety products, serving businesses with high-quality solutions for hazardous material management. While their product catalog was extensive and trusted within the industry, their online store faced challenges with outdated design, slow performance, and difficult navigation.
Spill911’s primary goals were to seamlessly migrate their store while preserving its look and feel, enhance site speed and performance, improve product discoverability and user experience, and reduce reliance on third-party apps for greater efficiency. With Booster Theme’s Design + Migration + Speed Optimization Service, we ensured a smooth transition, maintaining brand consistency while integrating features that boosted functionality, engagement, and conversions.
After Using Booster Theme
88%
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30%
7%
The Challenge: Enhancing Performance & Usability
Spill911's existing website faced several performance and usability issues that impacted customer experience, navigation, and overall efficiency. The goal was to enhance functionality, speed, and user engagement while maintaining a familiar look and feel.
⏳ Slow Load Times – High page load times reduced engagement, increased bounce rates, and lowered conversions.
🎨 Outdated Design – The site lacked a modern, user-friendly layout, making navigation and purchases difficult.
🏷️ Poor Brand & Product Visibility – Ineffective display of brand logos and product details reduced trust and engagement.
⚙️ Third-Party App Overload – Excessive reliance on apps slowed the site, increased costs, and complicated management.
📱 Mobile Issues – Poor mobile optimization led to a frustrating shopping experience on smartphones and tablets.
Our Solution: Migration + Design Service
We provided a comprehensive Migration and Design Service, ensuring a smooth transition while implementing key customizations for a more efficient and user-friendly store.
Services Provided:
Spill911 required a professional, conversion-optimized design that aligned with their brand and improved customer experience. With Booster Theme, they achieved:
🎨 A modern, user-friendly layout designed for enhanced usability.
🚀 Optimized homepage showcasing top brands and featured products, helping customers discover essential items faster.
✅ A fully mobile-optimized shopping experience, ensuring smooth navigation across all devices.
To enhance product discoverability, we developed a dedicated ‘Shop by Brands’ page, making it easier for customers to browse by their preferred manufacturers.
✔ Brand logos dynamically linked to collections and products, improving user experience.
✔ Consistent brand page template, ensuring seamless navigation and uniformity across the store.
🔄 Find a Product App – Implemented advanced search functionality for quick and accurate product discovery.
📊 Metafields on Product Pages – Ensured structured product data updates dynamically, improving information accuracy.
👀 Recently Viewed App – Allowed customers to revisit previously viewed products, increasing engagement and conversions.
🖼️ Collection Image Logos – Introduced category-specific brand images to enhance visual browsing and reinforce brand identity.
📌 Dynamic Metafields for Product Information – Displayed manufacturer details, part numbers, and specifications automatically for easy reference.
To improve product searchability, we integrated AI-powered cloud search and advanced filtering, allowing customers to:
🔎 Find products faster using detailed search parameters.
📦 Easily locate specific safety and spill control products based on attributes and categories.
With site speed being crucial for user experience and SEO, we implemented Booster Theme’s optimization techniques:
⚡ Image compression & lazy loading for improved load times.
⚡ Code optimization & caching to enhance performance across devices.
⚡ Google PageSpeed Insights improvements, boosting overall SEO rankings and engagement.
📈 Optimized Core Web Vitals, ensuring better page speed and usability.
📝 Improved content structure, enhancing blog readability and driving organic traffic.
💡 Top Brands Section on Homepage, increasing credibility and brand trust among visitors.
The Results: A Faster, More User-Friendly Store
🔥 Faster Load Times & Improved Performance – The new website loads 30% faster, leading to better user retention and browsing experience.
📈 Higher Conversion Rates & Revenue Growth – Conversion rate increased by 88% (from 0.18% to 0.34%), and revenue grew by 7% due to improved usability.
🔎 Better Customer Engagement – With enhanced navigation and search, users spend more time on the site and visit more pages per session.
⚙️ Simplified Website Management – Eliminated unnecessary apps and implemented structured metafields, making backend operations more efficient for the Spill911 team.
Transform Your Store with Booster Theme
Spill911 successfully upgraded its online store into a high-performance, conversion-driven platform with Booster Theme’s Design + Migration Service.
Want to experience similar success? Our expert team ensures a seamless migration, optimized design, and powerful performance enhancements—plus, you get Free Speed Optimization included!
🚀 Ready to elevate your e-commerce store? Contact us today and let’s make it happen!