WooCommerce Revenue and Growth Statistics (2023)
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Interesting Facts About WooCommerce
- Over 4.4 million active WooCommerce stores are operating worldwide.
- 9.8% of WooCommerce stores are in the United States.
- 31.2% of WooCommerce stores sell 1 - 9 different products.
- UPS is the most used shipping carrier by WooCommerce stores at 2.1%.
- Astra is the most used theme among WooCommerce stores, featured in 10% of stores.
- WooCommerce has a 15% year-over-year growth.
- WooCommerce boasts a market share of around 38.74%.
- In 2020, WooCommerce facilitated over $20 billion in sales.
- WooCommerce Checkout ranks second in the U.S. e-commerce software market.
WooCommerce Overview
| Key Stat | Info |
|---|---|
| Founder(s) | Mark Forrester, Magnus Jepson, Adii Pienaar |
| Owner/Developer | Automattic |
| Founded | 2011 |
| Headquarters | San Francisco, United States |
| Industry | E-commerce |
| CEO (current) | Paul Maiorana |
| Service Area | Worldwide |
| Written In | PHP |
| Website | https://woocommerce.com/ |
| Active Installations | 4.4 million |
| Employees | 434 employees |
WooCommerce Market Share
In 2023, WooCommerce was the leading e-commerce platform with a market share of 38.74%, followed by Squarespace Online Stores at 14.67%, and Woo Themes at 14.95%.
| E-commerce Platforms | E-commerce Market share |
|---|---|
| WooCommerce | 38.74% |
| Woo Themes | 14.95% |
| Squarespace Online Stores | 14.67% |
| Shopify | 10.32% |
| WixStores | 8.09% |
| Others | 13.22% |
Source: Statista
WooCommerce Revenue
WooCommerce's estimated revenue is in the billions. In 2020, it facilitated over $20 billion in sales, doubling its 2019 performance.
| Year | WooCommerce Revenue (Estimated) |
|---|---|
| 2020 | $20 billion |
| 2019 | $10 billion |
Source: WebAppick
How Does WooCommerce Make Money?
- Extensions and Add-ons: Sales of premium extensions and add-ons.
- Themes: Revenue from premium e-commerce themes.
- Hosting: Partnership with hosting providers that charge for hosting WooCommerce stores.
- Payments: Transaction fees from WooCommerce Payments, the payment processing service.
- Mobile Apps: Subscription-based features in mobile apps for managing stores.
- Affiliate Marketing: Commissions paid for customer referrals.
- Support and Premium Services: Fees for premium support and professional services.
- Advertising and Promotion: Revenue from advertising and promotional activities.
- Custom Development: Earnings from custom development partnerships.
Top businesses that use WooCommerce and their revenue
Top businesses that use WooCommerce include QODE Interactive with a revenue of $6.8 Million, WP Engine with $231.1 Million, Barn2 Plugins with $4.5 Million, AdminMart with less than $5 Million, and Zhaket with $5.8 Million.
| Name | Website | Revenue |
|---|---|---|
| QODE Interactive | https://qodeinteractive.com/ | $6.8 Million |
| WP Engine | https://wpengine.com/ | $231.1 Million |
| Barn2 Plugins | https://barn2.com/ | $4.5 Million |
| AdminMart | https://adminmart.com/ | <$5 Million |
| Zhaket | https://www.zhaket.com/ | $5.8 Million |
Source: Wappalyzer
How many businesses use WooCommerce?
As of 2023, there are 4,410,932 active WooCommerce stores, indicating significant growth from 2020 when there were 1,770,544 stores.
| Year | Active WooCommercw Stores |
|---|---|
| 2023 (to date) | 4,410,932 stores |
| 2020 | 1,770,544 stores |
| 2022 | 3,902,868 stores |
| 2021 | 3,207,564 stores |
Source: Store Leads
What product category has the most stores on WooCommerce?
In June 2023, out of four million WooCommerce stores, home and garden led with 241,544, followed by apparel with 238,663, and food and beverages at 169,317.
| WooCommerce Store Category | Number of WooCommerce stores |
|---|---|
| Home & Garden | 241,544 store |
| Apparel | 238,663 store |
| Food & Drink | 169,317 store |
| Business & Industrial | 152,047 store |
| People & Society | 145,508 store |
| Beauty & Fitness | 143,300 store |
| Health | 117,153 store |
| Arts & Entertainment | 113,339 store |
| Jobs & Education | 109,310 store |
| Sports | 90,170 store |
| Computers | 79,107 store |
| Autos & Vehicles | 63,406 store |
| Travel | 56,507 store |
Source: Statista
Number of products sold by WooCommerce stores
Around 31.2% of WooCommerce stores offer a range of 1 to 9 products, while 9.9% have 10 to 24 different items available. Additionally, approximately 8.7% of stores provide a selection of 25 to 49 products for their customers.
| Products Sold | WooCommerce Stores |
|---|---|
| 1 - 9 | 1,376,955 stores |
| 10 - 24 | 439,013 stores |
| 25 - 49 | 385,297 stores |
| 50 - 99 | 105,165 stores |
| 100 - 249 | 360,204 stores |
| 250 - 999 | 223,923 stores |
| 1000 - 4999 | 60,699 stores |
| 5000 - 9999 | 12,945 stores |
| 10000 - 24999 | 11,158 stores |
| 25000 - 99999 | 6,808 stores |
Source: Store Leads
What country has the most WooCommerce stores?
The United States leads with 9.8% of WooCommerce stores (432,902 stores), followed by the United Kingdom at 4.1% (180,276 stores). India and Italy share the third spot, each with 2.4% (107,829 and 107,042 stores, respectively).
| Country | WooCommerce Stores |
|---|---|
| United States | 432,902 stores |
| United Kingdom | 180,276 stores |
| India | 107,829 stores |
| Italy | 107,042 stores |
| Netherlands | 105,954 stores |
| Germany | 105,409 stores |
| France | 95,568 stores |
| Brazil | 90,662 stores |
| Spain | 90,050 stores |
Source: Store Leads
WooCommerce In the United States
In June 2023, WooCommerce Checkout held a 17% market share in e-commerce software usage in the United States, ranking second after Shopify with 28%.
| E-commerce Platforms | E-commerce Market share |
|---|---|
| Shopify | 28% |
| WooCommerce Checkout | 17% |
| Wix Stores | 16% |
| Squarespace Add to Cart | 14% |
| Ecwid | 4% |
| Other | 19% |
Source: Statista
WooCommerce In the United Kingdom
WooCommerce Checkout was the leading e-commerce software in the United Kingdom as of June 2023, capturing 22% of the market share.
| E-commerce Platforms | E-commerce Market share |
|---|---|
| WooCommerce Checkout | 22% |
| Shopify | 21% |
| Others | 18% |
| Wix Stores | 17% |
| Squarespace Add to Cart | 12% |
| Ecwid | 10% |
Source: Statista
Most Used WooCommerce Theme
Astra is the most widely used WooCommerce theme, powering 10.0% of WooCommerce stores. Flatsome comes in second place with 7.8%, followed by the Divi theme at 5.7%.
| Top WooCommerce Theme | WooCommerce Stores |
|---|---|
| Astra | 439,764 stores |
| Flatsome | 342,964 stores |
| Divi | 250,486 stores |
| Unknown | 232,961 stores |
| Hello-elementor | 205,196 stores |
| Woodmart | 141,884 stores |
| Storefront | 90,455 stores |
| Oceanwp | 87,201 stores |
| Avada | 68,631 stores |
| Betheme | 43,771 stores |
Source: Store Leads
Most Used WooCommerce Apps
Mailchimp for WooCommerce is the most widely installed app in 345,433 WooCommerce stores, followed by WooPayments in 200,565 stores, and PayPal Payments in 103,481 stores.
| Top WooCommerce Apps | WooCommerce Stores |
|---|---|
| Mailchimp for WooCommerce | 345,433 stores |
| WooPayments | 200,565 stores |
| PayPal Payments | 103,481 stores |
| WooCommerce Product Blocks | 54,858 stores |
| Woo Subscriptions | 44,401 stores |
| Square for WooCommerce | 35,751 stores |
| WooCommerce Memberships | 26,743 stores |
| WooCommerce Bookings | 17,493 stores |
| Authorize.Net | 13,479 stores |
| WooCommerce Multi-Currency | 11,101 stores |
Source: Store Leads
Top technologies used by WooCommerce stores
WooCommerce stores frequently utilize various technologies. The most common include Yoast in 1,667,785 stores, Google Tag Manager in 1,541,197 stores, and Google Adsense in 1,505,158 stores.
| Technology | WooCommerce Stores |
|---|---|
| Yoast | 1,667,785 stores |
| Google Tag Manager | 1,541,197 stores |
| Google Adsense | 1,505,158 stores |
| Google Analytics | 1,101,318 stores |
| Facebook Pixel | 789,458 stores |
| reCAPTCHA | 784,734 stores |
| Google Analytics 4 | 592,860 stores |
| YouTube Player | 497,219 stores |
| Cloudflare CDN | 472,624 stores |
| WP Rocket | 369,419 stores |
Source: Store Leads
Most used social media platforms by WooCommerce stores
Facebook and Instagram dominate the social media scene for WooCommerce stores, with 1,760,352 and 1,631,032 stores using them, respectively.
| Social Media Platform | WooCommerce Stores |
|---|---|
| 1,760,352 stores | |
| 1,631,032 stores | |
| YouTube | 473,886 stores |
| 418,021 stores | |
| 298,798 stores | |
| 157,750 stores | |
| Tiktok | 101,311 stores |
| Facebook Group | 49,402 stores |
| Yelp | 11,802 stores |
| Snapchat | 4,623 stores |
| 179 stores |
Source: Store Leads
Most used shipping carriers by WooCommerce stores
UPS stands at the top with 91,026 WooCommerce stores using it as their shipping carrier, closely followed by USPS with 83,911 stores and FedEx with 76,751 stores.
| WooCommerce Shipping Carrier | WooCommerce Stores |
|---|---|
| UPS | 91,026 stores |
| USPS | 83,911 stores |
| FedEx | 76,751 stores |
| Royal Mail | 24,757 stores |
| Australia Post | 16,320 stores |
| Correos | 14,324 stores |
| Canada Post | 7,559 stores |
| DHL | 4,803 stores |
| PostNord | 3,569 stores |
| InPost | 3,283 stores |
Source: Store Leads
Who Founded WooCommerce?
WooCommerce was founded by Adii Pienaar, Magnus Jepson, and Mark Forrester in 2011. They were all based in Cape Town, South Africa, and they started WooCommerce as a WordPress plugin to make it easier for people to create and manage online stores.
Who Owns WooCommerce?
WooCommerce is owned by Automattic, the company behind WordPress. Automattic acquired WooCommerce in 2015.
Key people at WooCommerce
| Name | Role |
|---|---|
| Paul Maiorana | CEO |
| David Callaway | VP, Creative and Communications |
| Elina Vilk | Chief Marketing Officer |
| Magnus Jepson | Co-Founder |
| Matt Gustke | Chief Financial Officer |
| Kavita Jiandani | VP, Head of Product and Engineering, Payments |
Source: TheOrg
WooCommerce Headquarters
WooCommerce's headquarters is situated in San Francisco, United States.
| Country | City | Address |
|---|---|---|
| United States | San Francisco | San Francisco (HQ) |
Source: Craft.co
Frequently Asked Questions About WooCommerce
What is WooCommerce used for?
- E-commerce platform for online retail
- Ideal for selling physical and digital products
- Supports dropshipping and digital goods
- Suitable for service-based businesses
- Enables subscription models and membership sites
- Used for wholesale and bulk sales
- Popular among nonprofits for donations and merchandise
- Customizable for creating online marketplaces
- Suited for B2B transactions
- Convenient for selling event tickets
- Supports food ordering and delivery services
Is WooCommerce for free?
Yes, WooCommerce is a free, open-source plugin for WordPress, which means you can use it for free. However, you might incur costs associated with hosting, domain registration, and additional extensions or themes, depending on your specific needs and preferences.
Is Shopify better than WooCommerce?
The choice between Shopify and WooCommerce depends on your specific needs and preferences. Both platforms have their advantages and drawbacks. Here are some considerations for each:
| Factor | Shopify | WooCommerce |
|---|---|---|
| Pricing | Paid | Free |
| Hosting | Hosted | Self-hosted |
| Ease of use | Easy | More difficult |
| Customization | Highly customizable | Highly customizable |
| Features | Built-in features, plus a wide range of paid and free apps | Built-in features, plus a wide range of paid and free extensions and plugins |
| Support | 24/7 support | Community support |
How do I get paid from WooCommerce?
There are a number of ways to get paid from WooCommerce. Some popular payment gateways for WooCommerce include:
- Stripe
- PayPal
- Amazon Pay
- Square
- Authorize.net
How to create a website with WooCommerce?
- Choose a web hosting provider and domain name.
- Install WordPress.
- Install WooCommerce.
- Configure WooCommerce.
- Design your website.
- Add products and content.
- Launch your website.
How much does it cost to build a WooCommerce site?
The cost to build a WooCommerce site can vary depending on a number of factors, such as the size and complexity of your site, the features you need, and whether you hire a developer or do it yourself.
Here is a breakdown of the typical costs involved in building a WooCommerce site:
- Domain name: $10-$15 per year
- Web hosting: $5-$50 per month
- WooCommerce theme: $50-$200
- WooCommerce plugins: $0-$500+
- Developer fees: $0-$10,000+
Can you sell on WooCommerce?
Yes, you can sell on WooCommerce. WooCommerce is a free and open-source e-commerce platform that allows you to create and manage your own online store. It is one of the most popular e-commerce platforms in the world, with over 5 million active installs.
What kind of products can I sell on WooCommerce?
You can sell a wide variety of products on WooCommerce, including:
- Physical products, such as clothing, electronics, and home goods
- Digital products, such as e-books, software, and music
- Subscriptions, such as magazine subscriptions, online courses, and meal delivery subscriptions
- Services, such as consulting, coaching, and design services
