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WooCommerce Revenue and Growth Statistics (2023)

Interesting Facts About WooCommerce

  • Over 4.4 million active WooCommerce stores are operating worldwide.
  • 9.8% of WooCommerce stores are in the United States.
  • 31.2% of WooCommerce stores sell 1 - 9 different products.
  • UPS is the most used shipping carrier by WooCommerce stores at 2.1%.
  • Astra is the most used theme among WooCommerce stores, featured in 10% of stores.
  • WooCommerce has a 15% year-over-year growth.
  • WooCommerce boasts a market share of around 38.74%.
  • In 2020, WooCommerce facilitated over $20 billion in sales.
  • WooCommerce Checkout ranks second in the U.S. e-commerce software market.

WooCommerce Overview

Key Stat Info
Founder(s) Mark Forrester, Magnus Jepson, Adii Pienaar
Owner/Developer Automattic
Founded 2011
Headquarters San Francisco, United States
Industry E-commerce
CEO (current) Paul Maiorana
Service Area Worldwide
Written In PHP
Active Installations 4.4 million
Employees 434 employees

WooCommerce Market Share

In 2023, WooCommerce was the leading e-commerce platform with a market share of 38.74%, followed by Squarespace Online Stores at 14.67%, and Woo Themes at 14.95%.

E-commerce Platforms E-commerce Market share
WooCommerce 38.74%
Woo Themes 14.95%
Squarespace Online Stores 14.67%
Shopify 10.32%
WixStores 8.09%
Others 13.22%

Source: Statista

WooCommerce Revenue

WooCommerce's estimated revenue is in the billions. In 2020, it facilitated over $20 billion in sales, doubling its 2019 performance.

Year WooCommerce Revenue (Estimated)
2020 $20 billion
2019 $10 billion

Source: WebAppick

How Does WooCommerce Make Money?

  • Extensions and Add-ons: Sales of premium extensions and add-ons.
  • Themes: Revenue from premium e-commerce themes.
  • Hosting: Partnership with hosting providers that charge for hosting WooCommerce stores.
  • Payments: Transaction fees from WooCommerce Payments, the payment processing service.
  • Mobile Apps: Subscription-based features in mobile apps for managing stores.
  • Affiliate Marketing: Commissions paid for customer referrals.
  • Support and Premium Services: Fees for premium support and professional services.
  • Advertising and Promotion: Revenue from advertising and promotional activities.
  • Custom Development: Earnings from custom development partnerships.

Top businesses that use WooCommerce and their revenue

Top businesses that use WooCommerce include QODE Interactive with a revenue of $6.8 Million, WP Engine with $231.1 Million, Barn2 Plugins with $4.5 Million, AdminMart with less than $5 Million, and Zhaket with $5.8 Million.

Name Website Revenue
QODE Interactive $6.8 Million
WP Engine $231.1 Million
Barn2 Plugins $4.5 Million
AdminMart <$5 Million
Zhaket $5.8 Million

Source: Wappalyzer

How many businesses use WooCommerce?

As of 2023, there are 4,410,932 active WooCommerce stores, indicating significant growth from 2020 when there were 1,770,544 stores.

Year Active WooCommercw Stores
2023 (to date) 4,410,932 stores
2020 1,770,544 stores
2022 3,902,868 stores
2021 3,207,564 stores

Source: Store Leads

What product category has the most stores on WooCommerce?

In June 2023, out of four million WooCommerce stores, home and garden led with 241,544, followed by apparel with 238,663, and food and beverages at 169,317.

WooCommerce Store Category Number of WooCommerce stores
Home & Garden 241,544 store
Apparel 238,663 store
Food & Drink 169,317 store
Business & Industrial 152,047 store
People & Society 145,508 store
Beauty & Fitness 143,300 store
Health 117,153 store
Arts & Entertainment 113,339 store
Jobs & Education 109,310 store
Sports 90,170 store
Computers 79,107 store
Autos & Vehicles 63,406 store
Travel 56,507 store

Source: Statista

Number of products sold by WooCommerce stores

Around 31.2% of WooCommerce stores offer a range of 1 to 9 products, while 9.9% have 10 to 24 different items available. Additionally, approximately 8.7% of stores provide a selection of 25 to 49 products for their customers.

Products Sold WooCommerce Stores
1 - 9 1,376,955 stores
10 - 24 439,013 stores
25 - 49 385,297 stores
50 - 99 105,165 stores
100 - 249 360,204 stores
250 - 999 223,923 stores
1000 - 4999 60,699 stores
5000 - 9999 12,945 stores
10000 - 24999 11,158 stores
25000 - 99999 6,808 stores

Source: Store Leads

What country has the most WooCommerce stores?

The United States leads with 9.8% of WooCommerce stores (432,902 stores), followed by the United Kingdom at 4.1% (180,276 stores). India and Italy share the third spot, each with 2.4% (107,829 and 107,042 stores, respectively).

Country WooCommerce Stores
United States 432,902 stores
United Kingdom 180,276 stores
India 107,829 stores
Italy 107,042 stores
Netherlands 105,954 stores
Germany 105,409 stores
France 95,568 stores
Brazil 90,662 stores
Spain 90,050 stores

Source: Store Leads

WooCommerce In the United States

In June 2023, WooCommerce Checkout held a 17% market share in e-commerce software usage in the United States, ranking second after Shopify with 28%.

E-commerce Platforms E-commerce Market share
Shopify 28%
WooCommerce Checkout 17%
Wix Stores 16%
Squarespace Add to Cart 14%
Ecwid 4%
Other 19%

Source: Statista

WooCommerce In the United Kingdom

WooCommerce Checkout was the leading e-commerce software in the United Kingdom as of June 2023, capturing 22% of the market share.

E-commerce Platforms E-commerce Market share
WooCommerce Checkout 22%
Shopify 21%
Others 18%
Wix Stores 17%
Squarespace Add to Cart 12%
Ecwid 10%

Source: Statista

Most Used WooCommerce Theme

Astra is the most widely used WooCommerce theme, powering 10.0% of WooCommerce stores. Flatsome comes in second place with 7.8%, followed by the Divi theme at 5.7%.

Top WooCommerce Theme WooCommerce Stores
Astra 439,764 stores
Flatsome 342,964 stores
Divi 250,486 stores
Unknown 232,961 stores
Hello-elementor 205,196 stores
Woodmart 141,884 stores
Storefront 90,455 stores
Oceanwp 87,201 stores
Avada 68,631 stores
Betheme 43,771 stores

Source: Store Leads

Most Used WooCommerce Apps

Mailchimp for WooCommerce is the most widely installed app in 345,433 WooCommerce stores, followed by WooPayments in 200,565 stores, and PayPal Payments in 103,481 stores.

Top WooCommerce Apps WooCommerce Stores
Mailchimp for WooCommerce 345,433 stores
WooPayments 200,565 stores
PayPal Payments 103,481 stores
WooCommerce Product Blocks 54,858 stores
Woo Subscriptions 44,401 stores
Square for WooCommerce 35,751 stores
WooCommerce Memberships 26,743 stores
WooCommerce Bookings 17,493 stores
Authorize.Net 13,479 stores
WooCommerce Multi-Currency 11,101 stores

Source: Store Leads

Top technologies used by WooCommerce stores

WooCommerce stores frequently utilize various technologies. The most common include Yoast in 1,667,785 stores, Google Tag Manager in 1,541,197 stores, and Google Adsense in 1,505,158 stores.

Technology WooCommerce Stores
Yoast 1,667,785 stores
Google Tag Manager 1,541,197 stores
Google Adsense 1,505,158 stores
Google Analytics 1,101,318 stores
Facebook Pixel 789,458 stores
reCAPTCHA 784,734 stores
Google Analytics 4 592,860 stores
YouTube Player 497,219 stores
Cloudflare CDN 472,624 stores
WP Rocket 369,419 stores

Source: Store Leads

Most used social media platforms by WooCommerce stores

Facebook and Instagram dominate the social media scene for WooCommerce stores, with 1,760,352 and 1,631,032 stores using them, respectively.

Social Media Platform WooCommerce Stores
Facebook 1,760,352 stores
Instagram 1,631,032 stores
YouTube 473,886 stores
Twitter 418,021 stores
LinkedIn 298,798 stores
Pinterest 157,750 stores
Tiktok 101,311 stores
Facebook Group 49,402 stores
Yelp 11,802 stores
Snapchat 4,623 stores
WhatsApp 179 stores

Source: Store Leads

Most used shipping carriers by WooCommerce stores

UPS stands at the top with 91,026 WooCommerce stores using it as their shipping carrier, closely followed by USPS with 83,911 stores and FedEx with 76,751 stores.

WooCommerce Shipping Carrier WooCommerce Stores
UPS 91,026 stores
USPS 83,911 stores
FedEx 76,751 stores
Royal Mail 24,757 stores
Australia Post 16,320 stores
Correos 14,324 stores
Canada Post 7,559 stores
DHL 4,803 stores
PostNord 3,569 stores
InPost 3,283 stores

Source: Store Leads

Who Founded WooCommerce?

WooCommerce was founded by Adii Pienaar, Magnus Jepson, and Mark Forrester in 2011. They were all based in Cape Town, South Africa, and they started WooCommerce as a WordPress plugin to make it easier for people to create and manage online stores.

Who Owns WooCommerce?

WooCommerce is owned by Automattic, the company behind WordPress. Automattic acquired WooCommerce in 2015.

Key people at WooCommerce

Name Role
Paul Maiorana CEO
David Callaway VP, Creative and Communications
Elina Vilk Chief Marketing Officer
Magnus Jepson Co-Founder
Matt Gustke Chief Financial Officer
Kavita Jiandani VP, Head of Product and Engineering, Payments

Source: TheOrg

WooCommerce Headquarters

WooCommerce's headquarters is situated in San Francisco, United States.

Country City Address
United States San Francisco San Francisco (HQ)


Frequently Asked Questions About WooCommerce

What is WooCommerce used for?

  • E-commerce platform for online retail
  • Ideal for selling physical and digital products
  • Supports dropshipping and digital goods
  • Suitable for service-based businesses
  • Enables subscription models and membership sites
  • Used for wholesale and bulk sales
  • Popular among nonprofits for donations and merchandise
  • Customizable for creating online marketplaces
  • Suited for B2B transactions
  • Convenient for selling event tickets
  • Supports food ordering and delivery services

Is WooCommerce for free?

Yes, WooCommerce is a free, open-source plugin for WordPress, which means you can use it for free. However, you might incur costs associated with hosting, domain registration, and additional extensions or themes, depending on your specific needs and preferences.

Is Shopify better than WooCommerce?

The choice between Shopify and WooCommerce depends on your specific needs and preferences. Both platforms have their advantages and drawbacks. Here are some considerations for each:

Factor Shopify WooCommerce
Pricing Paid Free
Hosting Hosted Self-hosted
Ease of use Easy More difficult
Customization Highly customizable Highly customizable
Features Built-in features, plus a wide range of paid and free apps Built-in features, plus a wide range of paid and free extensions and plugins
Support 24/7 support Community support

How do I get paid from WooCommerce?

There are a number of ways to get paid from WooCommerce. Some popular payment gateways for WooCommerce include:

How to create a website with WooCommerce?

  • Choose a web hosting provider and domain name.
  • Install WordPress.
  • Install WooCommerce.
  • Configure WooCommerce.
  • Design your website.
  • Add products and content.
  • Launch your website.

How much does it cost to build a WooCommerce site?

The cost to build a WooCommerce site can vary depending on a number of factors, such as the size and complexity of your site, the features you need, and whether you hire a developer or do it yourself.

Here is a breakdown of the typical costs involved in building a WooCommerce site:

  • Domain name: $10-$15 per year
  • Web hosting: $5-$50 per month
  • WooCommerce theme: $50-$200
  • WooCommerce plugins: $0-$500+
  • Developer fees: $0-$10,000+

Can you sell on WooCommerce?

Yes, you can sell on WooCommerce. WooCommerce is a free and open-source e-commerce platform that allows you to create and manage your own online store. It is one of the most popular e-commerce platforms in the world, with over 5 million active installs.

What kind of products can I sell on WooCommerce?

You can sell a wide variety of products on WooCommerce, including:

  • Physical products, such as clothing, electronics, and home goods
  • Digital products, such as e-books, software, and music
  • Subscriptions, such as magazine subscriptions, online courses, and meal delivery subscriptions
  • Services, such as consulting, coaching, and design services